August 2025

We launched officially on August 4th. By the end of the month, the plan is to complete the following.

  • Add 6 walkthrough / action-oriented video lessons to existing courses on LinkedIn, X, Reddit, and TikTok

  • Add 10 more downloadable resources (all platforms)

  • Hit 100 members, 100 new followers on our channels

  • Schedule a webinar for members (and possibly prospective members)

September 2025

We should be cooking with gas by the end of August. September will continue that momentum and maintain a grow fast mentality.

  • Complete a 2+ hour course on Meta or LinkedIn (still deciding, probably LinkedIn)

  • Add 1 more AI-integrated free spreadsheet (may just expand on our current AI spreadsheet)

  • Add 4 mini courses (<30 mins), one for sure on Reddit

  • Publish a series of lightning content on Meta (videos 1 min or less)

  • Schedule a second webinar (optionally, incorporate open office hours)

  • Publish services page with coaching option

  • Add 100 members (bringing the total to 200), adding 200 new followers to our channels

Q4 2025

This is fluid (but directionally accurate). We want to establish a regular cadence for creating new content each month, similar to September. On top of that, we want to incorporate new feautures like...

  • Member discounts with partners (ex: 20% off or a lifetime deal with a startup SaaS software)

  • Develop a system for community sharing (ex: an anonymous benchmark library from member ad campaigns, a test library where we can learn from our a/b test results)

  • Lockdown community communication method (right now it's the forum, but considering a Slack channel)

  • An Android / iPhone app? Depends on member growth and demand

  • Develop a plan for in-person events (meetups and live workshops in major metros)

  • Partnering with more digital marketing pros to make us all smarter

Thoughts and concerns?

If you have ANY questions or feedback, don't hesitate to reach out.

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