Who Is Miguel Bravo?
“I built Learning Paid Social for people who don’t want fluff. Just strategy that works.”
Founder, strategist, and performance marketer with over a decade of digital experience helping brands grow through paid media.
Miguel Bravo was born and raised in South Florida by two Cuban-born immigrant parents who instilled the values of persistence, creativity, and community. Whether running point on the basketball court or mastering Mario Kart shortcuts, he was always wired to find a smarter way forward.
As a teen, he became obsessed with marketing-- not just as business, but as a creative challenge. That passion led him to UNC Chapel Hill’s business school, where he built the foundation for a career in digital strategy.
A lifelong learner, Miguel stays sharp through the Apiary Digital collective, deep research, and hands-on testing. That same curiosity drives everything behind Learning Paid Social.
Outside of work, Miguel roasts his own beans as Shark Valley Coffee, explores National Parks (see: Howdy Ranger), watches horror films, and cheers on his South Florida sports teams. He lives with his wife Serena and their two daughters, who keep his values grounded in clarity, curiosity, and consistency.
When Miguel Bravo graduated from UNC’s Kenan-Flagler Business School in 2005, digital marketing was still emerging. He taught himself the ropes, starting with a pop culture email newsletter that grew a loyal following and several blogs (notably, he was a co-founder of FTL Collective, a Fort Lauderdale media site that gained local acclaim). He later joined a boutique agency, where he refined his client skills and began focusing on social media strategy.
In 2014, Miguel went remote and independent (and still is). By 2017, he joined Apiary Digital as one of its earliest members, working with top-tier marketers on high-impact / big budget paid social campaigns. He remains a senior consultant there today, while also managing a range of clients on his own.
Along the way, Miguel has launched Shark Valley Coffee, Howdy Ranger, and new ventures like Smart Life Choice. At the core of it all is his belief that great digital marketing blends insight, creativity, and execution.
Highlights & Milestones
Here's a sampling of performance highlights across a variety of campaigns, clients, and platforms.
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Grew ad spend from $500 to $30K/month for a small e-commerce brand, generating $1M+ in sales.
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Managed $1M/day in ad spend for a leading consumer goods brand while maintaining a positive ROAS.
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Generated 100K subscribers to a well-known daily newsletter while cutting cost per lead by 67%
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Scaled a global supplements brand from $10K to $100K/month in ad spend with positive ROAS in just 3 months
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Created and managed a tailored paid social program to promote 160+ pharmacies across the US on Meta platforms
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Reduced cost per lead by 51% for a national weight loss franchise on a high lead volume
No more wasted ad spend
Drawing on years of hands-on experience, Miguel built Learning Paid Social to share practical, results-driven strategies. Because he spends his own money on ads, he has a deep understanding of the pressure small businesses face to maximize every dollar. That empathy fuels his mission to help entrepreneurs avoid wasted ad spend and grow smarter, faster. Learning Paid Social is his way of making expert paid social marketing accessible and actionable for everyone.
