Becoming a Meta Ads Pro

Learn how to run smarter Meta ad campaigns with this up-to-date, no-fluff course. You'll get a deep understanding of how the platform and algorithm work, plus step-by-step guidance on account setup, budgeting, managing, scaling, and analyzing performance. Includes free resources, proven frameworks, and ongoing updates to keep you ahead of the curve. This is one of the flagship courses included in a Learning Paid Social membership.

Here's the Curriculum

7 Chapters · 45 Lessons

1
Welcome!
1. (Included in full purchase)
  Meet the Instructor ✅
2. (Included in full purchase)
  Pre-course survey ✅
2
Section 1: Before Launch - The Super Important Things to Know
1. (Included in full purchase)
  What to expect in this section ✅
2. (Included in full purchase)
  Meta Ads Overview & Glossary ✅
3. (Included in full purchase)
  The Meta Ads auction ✅
4. (Included in full purchase)
  Action 📽️: The Meta Ads Auction (More on Quality Rankings) ✅
5. (Included in full purchase)
  Where Does Meta Ads Fit in the Funnel? ✅
6. (Included in full purchase)
  How Meta Optimizes ✅
7. (Included in full purchase)
  Action 📽️: The Grocery Store Example (Explaining Broad Targeting) ✅
8. (Included in full purchase)
  Meta Pixel / Conversions API (CAPI) ✅
9. (Included in full purchase)
  What's your goals? ✅
10. (Included in full purchase)
  What's Working in 2024 / 2025? ✅
11. (Included in full purchase)
  Business Manager / Meta Business Suite ✅
12. (Included in full purchase)
  Ad Account creation ✅
13. (Included in full purchase)
  Useful Tools ✅
14. (Included in full purchase)
  PSA: Meta Ads is not a magic bullet ✅
15. (Included in full purchase)
  Quiz: Super Important Things to Know
3
Section 2: Meta Ads Anatomy (Walkthrough)
1. (Included in full purchase)
  What to expect in this section ✅
2. (Included in full purchase)
  Campaign-level Anatomy ✅
3. (Included in full purchase)
  Ad Set-level Anatomy ✅
4. (Included in full purchase)
  Ad-level Anatomy ✅
5. (Included in full purchase)
  Meta Tool: Events Manager ✅
6. (Included in full purchase)
  Meta Tool: Breakdowns & Reporting Tool ✅
7. (Included in full purchase)
  Meta Tool: Commerce Manager ✅
4
Section 3: Strategy
1. (Included in full purchase)
  Getting Ready to Launch ✅
2. (Included in full purchase)
  Selecting the right budget ✅
3. (Included in full purchase)
  K.I.S.S. (Keep It Simple)✅
4. (Included in full purchase)
  Ad Strategy ✅
5
Section 4: Building & Execution
1. (Included in full purchase)
  What to expect in this section ✅
2. (Included in full purchase)
  Audience Building Sprint ✅
3. (Included in full purchase)
  Building an Ecommerce Ad Account ✅
4. (Included in full purchase)
  Building an Awareness Ad Account ✅
5. (Included in full purchase)
  ACTION 📽️ Setting Up Conversion Events for an Awareness Ad Account ✅
6. (Included in full purchase)
  Building a Leads Ad Account ✅
7. (Included in full purchase)
  Managing your ad account ✅
8. (Included in full purchase)
  How-to Run Tests ✅
9. (Included in full purchase)
  Quiz
6
Section 5: Wrap Up
1. (Included in full purchase)
  Final Words & Next Steps
2. (Included in full purchase)
  Quiz
7
Section 6: Bonus
1. (Included in full purchase)
  Meta Ads Audit Template
2. (Included in full purchase)
  Onboarding a New Client (the Right Way to Do It)
3. (Included in full purchase)
  Meta Ads Onboarding Email Template
4. (Included in full purchase)
  Setting Up Brand Partnerships / Partnership Ads
5. (Included in full purchase)
  Useful ChatGPT Prompts
6. (Included in full purchase)
  Download: Useful ChatGPT prompts

Meet the instructor

Hi! I'm Miguel, the founder and lead instructor at LPS. I come with nearly two decades of digital marketing experience. Throughout my career, I've worked with a wide range of brands, big and small, across diverse industries, and with varying goals. My experience spans clients spending over a million dollars a day to those with budgets under $100. When I'm not consulting, I'm busy entertaining my daughters, roasting coffee, and exploring National Parks.

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$19.99 / year

I just want the course

Here's the Curriculum

Welcome!

Section 1: Before Launch - The Super Important Things to Know

Section 2: Meta Ads Anatomy (Walkthrough)

Section 3: Strategy

Section 4: Building & Execution

Section 5: Wrap Up

Section 6: Bonus

Meet the instructor

Only want the course (not the full membership)? You're in luck.