Curriculum

2 Chapters · 13 Lessons

  1. 1

    LinkedIn Marketing 101 for B2B: Organic & Paid

    1. (Included in full purchase)

      Intro

    2. (Included in full purchase)

      Executive Summary

    3. (Included in full purchase)

      Current Landscape & Stats

    4. (Included in full purchase)

      The Five Pillars

    5. (Included in full purchase)

      Content

    6. (Included in full purchase)

      Execution & Management

    7. (Included in full purchase)

      Measurement

    8. (Included in full purchase)

      Engagement

    9. (Included in full purchase)

      Wrap Up

    10. (Included in full purchase)

      [Blog Format] LinkedIn Marketing 101 for B2B: Organic & Paid

  2. 2

    Resources

    1. (Included in full purchase)

      Quiz: Final Exam

    2. (Included in full purchase)

      LinkedIn B2B Cheat Sheet

    3. (Included in full purchase)

      LinkedIn B2B Marketing Slidedeck

Meet the instructor

Hi! I'm Miguel, the founder and lead instructor at LPS. I come with nearly two decades of digital marketing experience. Throughout my career, I've worked with a wide range of brands, big and small, across diverse industries, and with varying goals. My experience spans clients spending over a million dollars a day to those with budgets under $100. When I'm not consulting, I'm busy entertaining my daughters, roasting coffee, and exploring National Parks.

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